As one of the most important things the government of Beijing planned to do for the masses in 2012, the 10th Beijing International Book Festival was held in Ditan Park on May 18th.
China Daheng Group, Inc. was invited by Beijing Municipal Bureau of Press, Publication, Radio, Film and Television to attend the Book Festival.
This time’s Book festival launched 13 themes based on “Wonderful Reading, Literary Beijing” including the mutual display, promoting and blending of traditional and modern, eastern and western culture. Among them, the theme which drew much concern from the industry was “Green Printing”. As the service provider of 2008 Beijing Olympics and the sponsor of 2010 Guangzhou Asian Games, China Daheng carried two high-end digital printing devices to show on the festival.
After entering the “Green Printing” theme area, we were greeted with the booth of China Daheng Group, Inc. Besides the astonishing high-end printing devices, the six posters about the advantages on the background wall impressed us - Print on Demand, Personalized Variable Data, Enrich Small Print Volume Book Market, Zero Stock, Data and Copyright Security, High Efficiency. The six advantages showed us the propaganda idea directly and intuitively.
Print on Demand solved the problem of stock and decreased waste of resources to fulfill the “Green Printing” idea of Beijing Municipal Bureau of Press, Publication, Radio, Film and Television.
Deputy Mayor of Beijing Wei Lu, Deputy Director of State Administration of Press, Publication, Radio, Film and Television Xiaohong Yan, Deputy Director of Beijing Municipal Bureau of Press, Publication, Radio, Film and Television Chenglin Liang visited the booth of China Daheng Group Inc. and gave their suggestions on our development of digital printing.